DEIF helps Chinese power market leader Cooltech serve its customers

Since 2012, DEIF controllers have been part of the standard configuration for critical power solutions developed by Chinese market leader Cooltech. The high quality and strong support provided by DEIF help Cooltech deliver high-end solutions for its customers, and the companies look set to continue and expand their collaboration.

“Compared with other brands, DEIF products have more advantages in design and development,” remarks Baodong Lu, General Manager of the Technology Center at Shanghai Cooltech Power Co., Ltd., a market-leading Chinese power equipment manufacturer. Cooltech has been using DEIF components since 2010 and in 2012 decided to adopt DEIF controllers as the standard configuration for its critical power solutions.

“DEIF has always been committed to the research and development of forward-looking technology and constantly improves the performance of its own products which improves competitiveness for Cooltech,” explains Baodong Lu. “DEIF offers high quality, convenient systems, and most importantly: a fast and professional technical support team.”

Award-winning, customer-centric company

Established in 2002, Cooltech quickly made its mark as a manufacturer of power equipment including fixed and mobile power generating units, transmission and distribution solutions, and engineering and aftermarket services. In recent years, the company has diversified and now also offers energy storage solutions, for example for electric vehicles.

Cooltech has several technology patents and has won numerous business awards in China. Its customers include some of the country’s largest companies, for example in the telecom sector. Baodong Lu explains that Cooltech’s success is due to its customer centricity and keen segment focus.

“We have always committed to mid to high-end customers with a clear positioning of our products,” he says. “Cooltech has always been customer-oriented with complete system solutions and great after-sales service that guarantees reliable maintenance. Reliable quality and leading service has always been our purpose, and that’s why we have become a trusted supplier for our customers.”